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What dietary supplement packaging is supposed to look like

The production of dietary supplements and cosmetics is a complex process, each stage of which affects sales. But often, when developing a product, the main focus is on the composition and cost of production. Much less time and money is spent on packaging.

However, it is the package design that largely determines the interest of buyers. It is difficult to surprise modern people with a unique composition and wow-components. To get their attention, you need to sell more than just a nutritional supplement or cream. And not even the result of their action. Reputation, prestige, confidence, positive emotions, and extraodinary sensations – they are really appreciated in the market.

The Importance of Package Design

Packaging is an important part of your brand’s visual identity. After all, the first thing that the consumer sees is a package.

It can reflect any message you want to convey. One of its key tasks is to distinguish the product from others, since the competition in the production of dietary supplements and products is now high.

Just compare how differently products of the same form and purpose are perceived depending on their design.

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This also works if we are talking about the same products or the same product line.

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Even slight differences, such as color, affect perception.

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If the package creates a false impression or incorrectly shows the product characteristics and properties, the wrong people will pay attention to it. But if it doesn’t stand out, it will be difficult to promote the product on the market, regardless of its incredible composition.

Proper package design focused on your target audience will inspire consumer confidence and create a holistic brand identity.

Therefore, it is so important to think over the design at the stage of developing the product idea. Because this work sometimes takes several months. The wrong approach can result in serious rework costs and even termination of production due to low demand.

What Should be the Package Design

Experienced manufacturers of cosmetics and dietary supplements really know that beautiful and pleasantly tactile package does not necessarily guarantee market success. Indeed, when choosing, buyers are guided not only by a subjective "like-dislike" kind of opinion. The main characters are what associations it evokes and whether it conveys the necessary information. And, most importantly, how much it meets their expectations.

For example, brewer's yeast, one of the most popular nutritional supplements, is marketed in different packages. But the best-selling type is an inexpensive PET can. Not only because of the price, but also because many buyers simply wouldn’t think to look for it on the shelves with elite dietary supplements in beautiful glass bottles.

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When developing a design, it is important to clearly understand what and to whom you plan to sell it. And also decide what image you want to create, what thoughts to convey, what emotions to evoke. Brightness, severity, lightness, monumentality, inspiration, burst of energy, cheerfulness, calmness – there are many options – you need to choose the right ones for you and your customers.

Correct package should:

  • call attention to itself,
  • fit into the brand concept,
  • reliably protect the goods,
  • be convenient for the buyer,
  • provide the basic information,
  • show the product properties,
  • evoke the associations and emotions you need,
  • reflect the price positioning,
  • correspond in value to the product,
  • stimulate repeat sales.

To create a good package, you need to thoroughly study and analyze the product, potential buyers and competitors, the latest design trends, and the capabilities of manufacturers. Therefore, not only designers and marketers are often involved in the development, but also artists, photographers, technologists, and representatives of production and sales departments. Even if the design is perfect, it should pass tests in focus groups with representatives of the target audience. And only after that, you can bring the product to the market – to finally make sure that the package works.

It is also important to remember that the production of dietary supplements, like the manufacture of food products or medicines, has special requirements for packaging materials. They must be certified and comply with current environmental and sanitary-epidemiological standards.

Features of Dietary Supplement Package Design

The production of cosmetics and dietary supplements closely overlaps with the pharmaceutical industry. But there are a number of restrictions in the advertising of dietary supplements – for example, you cannot point out that they "treat" or specify the diseases for which they are indicated.

However, many of the methods and principles of pharmaceutical marketing can still be applied. For example, you can show what the dietary supplement is intended for or to use a deliberately strict design. As a rule, such packages are more credible.

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There are also cases of outright imitating of existing drugs. For example, the first photo is a registered drug, the second and third pictures are dietary supplements that are clearly trying to be like it.

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However, customer’ trust and interest can be gained by different means: clear positioning, bright design, unusual product form, and demonstration of unique components.

Brightness and energy are associated with a healthy lifestyle.

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The austere white packaging creates a sense of sophistication and emphasizes the product shape, which is unusual for weight-loss supplements, i.e. drops.

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Design elements common to the entire product line will make the product recognizable to consumers.

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As a rule, the life of a dietary supplement on the market is several years. After that, you need to rebrand or release the next product in the line, as people are always interested in new and unusual. It is important to constantly monitor, look for new ideas for products, approaches to their packages and promotion. And bring them to the market as soon as possible before competitors do the same.

Therefore, MillMax was established as a full-cycle enterprise with its own packaging and dispensing sections.

Since the production of dietary supplements and creams is our specialization, we are well aware of the state of the market and its trends: from wow-components interesting to consumers to environmental standards, which are currently under development.

When ordering packaging from us, you can be sure that it will not only reliably keep your products safe and meet applicable standards, but also will attract the attention of your consumers.